Case Studies

Please take a look at our case studies and email us at info@ournorthstar.com if you believe we can help you!

Case Study: Financial Services

An increasingly challenging regulatory environment, a dramatically changing internal structure and a need to invest in skills lead a global financial services company to engage North Star in identifying both technical communications competencies and behavioral competencies that would move the needle quickly for the team. With communications and marketing professionals placed in Europe, the Middle […]

Communications Strategy

North Star Communications Consulting also provides communications strategy and project work to support marketing and communications functions and specific project work. From organizational change to brand/product launches, North Star brings a deep, integrated set of skills and experiences to support client needs. Our case studies provide a view of how we work and the kinds […]

Case Study: Retail

Leadership of a regional retail chain wanted to invest in a more comprehensive and strategic approach to employee engagement. North Star developed a strategy to prioritize and activate the corporation’s response to a critical employee engagement process, articulate a longer-term approach to employee communications, then  partnered with the client to create a strategic plan and […]

Case Study: Technology

When marketers and communicators at a global technology company realized they needed deeper, stronger and more integrated skill sets to drive capabilities the market was demanding, they asked North Star to partner with them to identify an integrated set of marketing AND communications competencies that everyone would call their own. North Star worked with the […]

North American Trademark Launch

To help consumers find food and beverage products that contribute to healthier lifestyles, a new trademark was launched across more than 250 products in North America. To help drive awareness and understanding of the trademark, an integrated communications campaign – reaching internal and external stakeholders was designed and executed over a 6 month time frame. […]

Employee Brand Engagement

With the emphasis on the transformation of the company’s portfolio to healthier products and brands, senior management became concerned that the Company’s associates were feeling less comfortable speaking to the range of choices it offered, and uncomfortable addressing increasing criticism of some more indulgent categories in which they competed. After qualitative and quantitative research to […]

CEO transition

Any time a new CEO is named, market uncertainty can impact stock performance. When the company announced a new CEO — only the 5th in its 100+ year history, the news would be assessed by internal and external stakeholders, with particular attention from business press, investors and general consumer media. To ensure confidence in leadership […]

Effective, efficient employee communications infrastructure

Following a major merger between two large organizations, fiercely autonomous operating entities would be united for the first time through everything from global purchasing to R&D to its selling/retail customer teams. The need for company wide employee communications infrastructure was greater than ever. The solution was to build an efficient global employee communications capability that […]

Social web news junkies, get it together: really

You want to get the latest on protests in Syria, natural disasters in Asia or royal weddings in London, but you want it from citizen journalists and you want it together? Enter Storify, an internet startup that opened to the public in early May.   The New York Times reports Storify “aims to help journalists and […]