Competency Identification

Defining skills that matter

Every communications department or agency needs people with increasingly deeper, broader and more integrated skill sets. But it’s not about labels or loosely defined, broad categories. It’s about getting specific in defining the competencies that matter, and move the needle fastest on performance.

North Star works with senior communications and marketing leaders to identify those competencies, and articulate how people progress through them. It’s what empowers managers and employees to have direct, transparent conversations about how employees can grow their careers, and create specific growth plans that work.

Case study on competency development »