Storytelling in Communications: Engaging Hearts and Hands
Storytelling: Engaging Hearts and Hands This blog post briefly summarizes Chapter 11 of the book Engaging Employees Through Strategic Communication by Mark Dollins and Jon Stemmle. Visit engage-employees.com to grab your copy today. Business, by design, is about making money. The importance of revenue growth, cost management, margin expansion and, in the case of publicly […]
What a story! Communicators and the (lost) art of storytelling
No matter what path we’ve taken to become communicators or marketers, I’d argue that the most fundamental skill we’ve all worked to develop is that of a storyteller. What I’ve seen in recent years — working with clients –is that storytelling is re-emerging as the most central of core competencies. CCOs and CMOs want more […]
